| Speech Details | |
| Location | 21:34 |
| Date | 16 June 1976 |
| Title | Imagination: From Market Research to Market Launch |
| Speaker | Colby H. Chandler, Executive V.P. & G.M., U.S. & Canadian Division |
| Venue | Los Angeles Hilton |
| Location | Los Angeles Hilton, |
| Audience | 59th International Conference, American Marketing Association Awards Luncheon |
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