| Speech Details | |
| Location | 15:4 |
| Date | 31 October 1969 |
| Title | Effective Generating and Screening of New-Product Concepts: A systematized Approach |
| Speaker | V.B. Phillips, Director, Marketing Administrative Services |
| Venue | . |
| Location | New York, |
| Audience | National Industrial Conference Board, 17th Annual Marketing Conference |
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