| Speech Details | |
| Location | 12:35 |
| Date | 13 June 1966 |
| Title | Planning Total Sales Personality |
| Speaker | Wylie S. Robson, Asst. V.P. & G.M. of Consumer Markets Division |
| Venue | Arden House |
| Location | Harriman, |
| Audience | The Association of National Advertisers |
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