| Speech Details | |
| Location | 12:20 |
| Date | 21 October 1965 |
| Title | How Essential is a Full-Fledged Marketing Unit at the Corporate Level? |
| Speaker | Gerald B. Zornow, Vice-President, Marketing |
| Venue | 13th Annual Marketing Conference |
| Audience | The National Industrial Conference Board |
| Notes | Reprint. |
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