| Speech Details | |
| Location | 6:28 |
| Date | 6 March 1958 |
| Title | How Eastman Kodak Designs Advertising to Reach the Scientist |
| Speaker | Walter Litten |
| Venue | Sheaton Hotel |
| Location | Chicago, |
| Audience | Asociation of National Advertisers, Industrial Advertising Workshop |
| Publication | Information Service for A.N.A. Members |
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