Bond Bread banner, 1926

Collection — Box: 1

Identifier: D.606

Staff Only

Biographical / Historical note

Bond Bread was introduced by the General Baking Company in 1915 in Rochester, NY at the factory on North Street. Company president William Deininger held a contest in 1915 to determine a better recipe for the company’s Superior Bread, asking housewives to send in their best recipes. Bond Bread was a main competitor to Wonder Bread, first produced by Continental Baking in 1921.

Scope and Contents

The Bond Bread banner reads, “10th BIRTHDAY THIS WEEK – more than ever housewives appreciate home-like Bond Bread.” The label “Sweeney Litho Co., Bellevue, N.J.” in the lower right corner has been covered over with black marker ink.

Creator

General Baking Company (Organization)

Dates

Creation: 1926

Language of Materials

English

Extent

1 item(s)

Access

The Bond Bread company cloth display banner, 1926, is open for research use. Researchers are advised to contact the Department of Rare Books, Special Collections, and Preservation, River Campus Libraries, University of Rochester prior to visiting. Upon arrival, researchers will also be asked to fill out a registration form and provide photo identification.

Use

Reproductions are made upon request but can be subject to restrictions. Permission to publish materials from the collection must currently be requested. Please note that some materials may be copyrighted or restricted. It is the researcher's obligation to determine and satisfy copyright or other case restrictions when publishing or otherwise distributing materials found in the collections. For more information contact rarebks@library.rochester.edu.