Clothing Industry Advertising Materials

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Rochester clothing industry advertising materials
Creator: Michaels-Stern & Co.
Call Number: D.249
Dates: 1900-1960s
Physical Description: 4 boxes
Language(s): Materials are in English
Repository: Rare Books, Special Collections, and Preservation, River Campus Libraries, University of Rochester

Table of Contents:

Scope and Content
Arrangement
Subject(s)
Immediate Source of Acquisition
Access
Use
Citation
Content List
Series I: Michaels-Stern Co., Rochester, NY
Series II: Michaels-Stern Co., Australia manufacturers and retailers
Series III: B. Kuppenheimer Co., Inc., Chicago and New York
Series IV: Thiery Clothing Manufacturing, Bordeaux, France
Series V: Rochester retailers
Series VI: Non-Rochester retailers
Series VII: Laundering products and services
Collection Overview
Title: Rochester clothing industry advertising materials
Creator: Michaels-Stern & Co.
Call Number: D.249
Dates: 1900-1960s
Physical Description: 4 boxes
Language(s): Materials are in English
Repository: Rare Books, Special Collections, and Preservation, River Campus Libraries, University of Rochester

Scope and Content
The collection consists of advertising materials for the manufacturers and retailers in the clothing industry, mainly of Rochester, NY. Men's, women's, and children's fashions and accessories from the turn of the century to the 1960s are represented. A wide variety of materials are found in the collection, including style model books, posters, photographs, brochures, catalogs, circulars, and sample fabrics. Box 1 contains the materials of several clothing manufacturers, primarily Michaels-Stern & Co. (and its associated Australian retailer) and Levy Bros. & Adler-Rochester, Inc. Large advertising poster boards for these two Rochester firms can also be found in Box 3. Also of interest in Box 1 are photographs and display posters for a manufacturing facility in France, showing the differences between clothing manufacturing in the United States and France. Box 2 contains a broad range of advertisement materials for many clothing retailers located in Rochester and other locations. A significant amount of this material concerns women's fashions. Also included in this box are miscellaneous materials relating to laundering, sewing, and fabric use. Box 4 contains lithographic prints advertising men's clothing made by Adler-Rochester.

Arrangement
This register provides an overview and brief description of the items found in each box and folder. An addendum to the register contains more detailed descriptions of the material, written by Mary Arp, before the library's purchase and reorganization of the collection. Each folder in the register listing is cross-referenced with the original item number in the Arp list and vice-versa (the numbers in parentheses in the title of each folder listing correspond to the Arp numbering system).

Subject(s):
New York (State)--Rochester
Clothing trade
Advertising--Clothing and dress
Posters
Photographs
Catalogs
Michaels-Stern & Co.
Levy Bros. & Adler Rochester, Inc.
Immediate Source of Acquisition
The collection was purchased from Mary Arp on December 3, 1992 with funds provided by the Hartmarx Charitable Foundation, Chicago, IL. Additional material was purchased from Bob Hoffman in 2006. The Adler-Rochester prints in box 4 were donated in October 2007 by Barbara Adler in memory of her parents Robert M. and Gladys Adler. The oversize poster found in Alcove 8 was in added in January, 2009.Access
The Rochester clothing industry advertising materials is open for research use. Researchers are advised to contact Rare Books, Special Collections, and Preservation prior to visiting. Upon arrival, researchers will also be asked to fill out a registration form and provide photo identification.Use
Reproductions are made upon request but can be subject to restrictions. Permission to publish materials from the collection must currently be requested. Please note that some materials may be copyrighted or restricted. It is the researcher's obligation to determine and satisfy copyright or other case restrictions when publishing or otherwise distributing materials found in the collections. For more information contact rarebks@library.rochester.eduCitation
[Item title, item date], Rochester clothing industry advertising materials, D.249, Rare Books, Special Collections, and Preservation, River Campus Libraries, University of Rochester
Administrative Information
Author: Finding aid prepared by Rare Books and Special Collections staff
Publisher: Rare Books, Special Collections, and Preservation, River Campus Libraries, University of Rochester
Address:
Rush Rhees Library
Second Floor, Room 225
Rochester, NY 14627-0055
rarebks@library.rochester.edu
URL:


Content List
Series I: Michaels-Stern Co., Rochester, NY
Box 1, Folder 1Style model books (2-5), 1926-1928
Box 1, Folder 2Style model books (6-11, 44-45), 1933-1939
Box 1, Folder 3Style model charts (13-22), 1941-1947; 1951-1952
Box 1, Folder 4Dealer advertising packets (24, 27), 1949-1951
Box 1, Folder 5Promotional circular (23), 1937
Box 1, Folder 6Promotional display unit: Formal Wear by Michaels-Stern (12), 1939
Box 1, Folder 7Easel-back display posters (25, 28), 1949-1951
Box 3, Folder 4Easel-back advertising display poster: Michaels-Stern Co. Centennial (26), 1949
Shelved in Alcove 7

Box 1, Folder 8Centennial medallion plaque (29), 1949
Box 1, Folder 9Photograph scrapbook: Michaels-Stern Co. facility (1), undated, circa 1900
Box 1, Folder 10Photographs: employees and the manufacturing process (37), undated, circa 1940s
Box 1, Folder 11Photographs: conference, dinner (38), undated, circa mid 1940s
Box 1, Folder 12Photographs: facility equipment tour (39), undated, circa 1949
Box 1, Folder 13Photographs: employees, rooms in facility (35, 36), 1951 and undated (circa 1951)
Series II: Michaels-Stern Co., Australia manufacturers and retailers
Box 1, Folder 14Announcement circular: Michaels-Stern Co. production in Australia (31), 1957
Box 1, Folder 15Newspaper clippings (34), 1958-1960 and undated
Box 1, Folder 16Miscellaneous Michaels-Stern ephemera: Harford Clothing Pty. Ltd., Melbourne, Australia (32, 33), undated, circa 1957-1961
Includes sleeve labels, garment tag, address label, advertising materials, and photograph of window display.

Box 1, Folder 17Style model book: Michaels-Stern clothing made under license by Harford Clothing Pty. Ltd., Melbourne, Australia (30), undated, circa 1957-1958
Box 1, Folder 18Levy Bros. Adler, Rochester, Inc. (Mt. Rock Coats and Fabrics), Rochester, NY.
Box 1, Folder 19Photographs: Mt. Rock Coats, "American Informals" line for women (40), 1948
Box 1, Folder 20Photographs: illustrations of Mt. Rock Coats, "American Informals" line for women (41), 1948
Series III: B. Kuppenheimer Co., Inc., Chicago and New York
Box 1, Folder 21Salesman guidebook (46), 1963
Series IV: Thiery Clothing Manufacturing, Bordeaux, France
Box 1, Folder 22Photographs: facility, offices, employees (47), 1949
Box 1, Folder 23Promotional display posters (48), 1958-1959
Series V: Rochester retailers
Box 3, Folder 1-3Adler-Rochester advertising display poster: "Mt. Rock Fabrics" original artwork (43), undated, circa 1930s
Shelved in Alcove 7

Box 4Adler-Rochester lithographic prints advertising men's clothing, 1866, 1895, circa 1920
9 Photographic Prints
Shelved in Alcove 7

Box 4Albert's Clothing Co. poster for "Re-Adjustment Sale", circa 1915
Housed in oversize Box 4 in Alcove 7

Box 2, Folder 1B. Forman Co. (64, 69, 74-75), 1937-1946 and undated (circa 1930s)
Women's apparel; advertisements and circulars

Box 2, Folder 2Edwards (E.W. Edwards Son) (65), 1937-1939 and undated
Men's and women's apparel; advertisements and circulars

Box 2, Folder 3Knopf Clothes, Inc. (58-59), 1948-1950 and undated (circa 1940s)
Men's apparel; catalogs and circulars

Box 2, Folder 4Kroll's (60, 62, 67), 1949 and undated (circa 1940s)
Women's apparel; circulars and cards

Box 2, Folder 5McCurdy's (McCurdy Co.) (66, 72, 74), 1937-1944 and undated (circa 1930s and 1940s)
Women's apparel; advertisements and circulars

Box 2, Folder 6National Clothing Co. (55-56), undated, circa 1930s
Boys' and men's apparel; circulars and catalogs

Box 2, Folder 7National Clothing Co. (53-54), 1933-1937
The Knicker magazine for "Tim's Official Store" for boys (24 issues, incomplete set); Advertising postcards aimed at The Knicker readers

Box 2, Folder 8Sibley, Lindsay Curr Co. (Sibley's) (56, 61, 63, 72, 73, 79, 81, 83, 89), 1930s-1950s and undated
Women's apparel, shoes, and accessories; advertisements, circulars, and fabric samples

Box 2, Folder 9Women's furs: storage and cleaning advertisements, undated (circa 1930s-1940s); catalog, Meng Shafer Co., 1909-1910 (68)
Box 2, Folder 10Shoes, products and repair: men's, women's, and children's; advertisements and circulars (77-78, 80), 1935-1949 and undated (circa 1930s)
Box 2, Folder 11Miscellaneous men's clothing retailers: business cards, undated; circular, 1950. (89)
Box 2, Folder 12Miscellaneous women's clothing retailers: women's hosiery and accessories; advertisements and circulars (72), 1938 and undated (circa 1930s-1940s)
Series VI: Non-Rochester retailers
Box 2, Folder 13Broadstreets Co., New York, NY (50), undated, circa 1951-1954
Photographs of store window display featuring "Dacron" fabric for men's slacks

Box 2, Folder 14Garden City Fabrics Co., Chicago (88), 1929 and undated (circa 1930s)
Promotional materials for imported bedspreads

Box 2, Folder 15New Process Co., Warren, PA (Economy Headquarters) (52, 57, 82, 87), 1934 and undated
Men's and women's apparel, motor vehicle blankets; advertisements, circulars, and samples

Box 2, Folder 16Miscellaneous women's clothing retailers (70-71, 76, 89), undated, circa 1930s
Hosiery and accessories; business cards, circulars, and samples

Box 2, Folder 17The Kleinhans Company, Buffalo, NY
Style Book for Men, Young Boys Autumn Winter 1921-22. Style Book for Men young Men Autumn Winter 1924-25. Illustrators Hart Schaffner, Marx Clothes Sheridan and Herbert Paus illustrators, Mailer envelope.

Series VII: Laundering products and services
Box 2, Folder 18Sewing products
Box 2, Folder 19Fabric sample, dress shield, circulars, hot iron mending tape samples (86)
Box 2, Folder 20Fabric samples
Box 2, Folder 21Publications
Box 2, Folder 22The Workbasket: subscriber circular, undated (89); Chicago Apparel Gazette, Vol. 64, No.4, Mar. 22, 1922. (49)


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