1890-1910
Most significant in the last decade of the century, particularly in America, is the rise of the artist-designer. From the late 1880s until about the start of World War I, book covers reached new levels of sophistication through highly professional layouts and stylized pictorial representations. The social and economic range of people buying books had perhaps never been greater, and publishers had long known that decorated book covers were very cost-effective advertising.
Architects, landscape painters, illustrators and graphic artists alike were drawn to book design. While some of these designers would be responsible for only a handful of covers, others were extremely prolific, producing hundreds and hundreds of covers. Consequently, decorated cases of this period display an astonishing diversity of design styles and reflect a wide range of influences, including the Arts and Crafts movement, Art Nouveau, Japanese prints and the so-called poster style of design. (The work of Thomas Watson Ball exhibits many of these styles: a portfolio of his work may be seen
here)
Many of these designers believed that a book's physical appearance should reflect its literary content and made an effort to relate decorations to the text, sometimes in collaboration with the author. The color and texture of cloth was considered in relation to the design it supported, and the cloth weave and texture often became an integral part of the overall design. Decoration began to extend from the front cover across the spine to the back board.
In the 1890s American inventors produced machines that would facilitate, even supplant, the making of cases by hand. George H. Sanborn & Sons of New York introduced a case-smoothing machine in 1891, closely followed by competitors' models in 1893 and 1896. The Smyth Company produced a cloth-cutting machine in 1901 as well as the first successful casing-in machine in 1903. Between 1900 and 1903, the Sheridan Company adapted earlier patents to make an automatic gathering machine. All of the major binding operations--folding, gathering, sewing, rounding and backing and casing--could now be completed by an assortment of machines.
After 1900, cover designs gradually became simpler. By 1910, the widespread use of decorated cloth on books was largely at an end. The illustrated paper book jacket, which had been in limited use for years, caught the public's fancy and proved to be an even cheaper advertising tool than decorated cloth cases. The golden age of publishers' bookbindings was over.
Lafcadio Hearn. Youma.
New York: Harper & Bros., 1890.
Sara Jeannette Duncan. Vernon’s Aunt.
London: Chatto & Windus, 1894.
Edmund D. Morel. Affairs of West Africa. London:
William Heinemann, 1902.
Youma, the story of a slave is bound in a simple untreated
dress fabric. From the 1890s on, it was common for the cloth
itself to be a featured aspect of cover design, even imitated
in the design. |
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Mae St. John Bramhall. The
Wee Ones of Japan. New York: Harper & Bros., 1894.
George MacDonald. The Flight of the Shadow. New York: D. Appleton & Co., 1891.
A. E. W. Mason & Andrew Lang. Parson
Kelly. New York: Longmans, Green, & Co., 1899.
Elegant designs making striking use of silver ink. |
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Alice Brown. Meadow Grass. Boston: Copeland & Day, 1895.
Book cover and poster design are by Louis Rhead, an Englishman who was invited to New York in 1883 by the publisher Appleton & Co. Rhead grew very well known for his poster designs, although he was an acclaimed illustrator as well. Similar in aim to Stone & Kimball, Copeland & Day published eighty beautifully designed and printed books in the six years of their existence. |
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Bliss Carman & Richard Hovey. Songs From Vagabondia. Boston: Copeland & Day, 1894.
Bliss Carman & Richard Hovey. More Songs From Vagabondia. New York: Dodd, Mead & Co. 1896.
The poster, book cover and endpaper design for Songs From Vagabondia are by Thomas Buford Meteyard who also illustrated the texts of the other books seen here. Meteyard was an Impressionist landscape painter who had studied with Monet. He was probably drawn to book design by his friendship with the poets Carman and Hovey, whom he met in 1889. His cover for the Vagabondia series, also seen on the poster, is a portrait of himself with Carman and Hovey. Meteyard signed his work either with his monogram or a tortoise, the sign of his sobriquet. |
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John Kendrick Bangs. A House-Boat on the Styx. New York: Harper & Bros., 1896.
The poster design for this best-seller is probably by Peter Newell, one of the book's illustrators. The cover design is by an unidentified artist. In the late 1890s Bangs also wrote for Harper's Magazine and edited the American edition of Literature, a weekly paper of literary criticism published in association with the London Times. From 1899-1901 he was managing editor of Harper's Weekly. |
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Elia W. Peattie. A Mountain Woman. Chicago: Way & Williams, 1896.
This "wraparound" cover design incorporates both boards and the spine but is also successful when those parts are viewed individually. Like Stone & Kimball, Way and Williams was known for the innovative design of both the text and cases of their books. Between 1895-98, they issued more than fifty volumes but, like many other young publishers of the decade, they were forced to close after a relatively short period. |
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Joel Chandler Harris. The Story of Aaron. Boston:
Houghton, Mifflin & Co., 1896.
Evelyn Sharp. Wymps. New York & London:
John Lane, 1897.
Paul Leicester Ford. The Great K. & A. Train-Robbery.
New York: Dodd Mead & Co., 1897.
These covers by unknown designers clearly show the influence
of the "poster craze" that swept America in the 1890s.
The poster movement, driven by miniature periodicals with artist-designed
covers and publishers' advertising posters, was at its height
from 1894-1896.
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Henry Seton Merriman. In Kedar's Tents. New York: Dodd Mead & Co., 1897.
This cover was designed by George Wharton Edwards, an illustrator, author, and most famously, Impressionist style painter. From 1898-1903 he was Art Director for Collier's. |
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Robert Steele, tr. Renaud of Montauban. London: George Allen, 1898.
Dedicated to Walter Crane, this cover may have been designed by Fred Mason, who did the text illustrations and decorations. Heavily starched canvas-like cloth like this, a type of buckram, is still used today.
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Francis Thompson. New Poems. London: Archibald Constable & Co., 1897.
This Art Nouveau inspired cover is by an unknown designer. Its heavily glazed buckram is often associated with Irish manufacture. The English poet Thompson, born in 1859, struggled with depression and addiction to laudanum after failing in attempts at a medical career. Virtually all of his poems were written during a four year period of withdrawal, fostered by his then publisher. |
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Paul Leicester Ford. Tattle Tales of Cupid. New York: Dodd Mead & Co., 1898.
Cover design by Alice Cordelia Morse, a prolific illustrator and designer whose work was well regarded by critics of her time. Morse worked for many of the prominent publishers of the time, including Harper's, Scribner's and Putnam's. Although this cover is signed, many are not and her varying style makes attribution difficult. This title sold very well, going into a third printing in its first year. |
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R. Bowdler Sharpe. Sketch-Book of British Birds. London: Society for Promoting Christian Knowledge, 1898.
The back board is undecorated. The use of beveled boards is somewhat unusual at this time. The cover is signed "A L" but the artist is unidentified. |
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Robert Herrick. Love's Dilemmas. Chicago: H.S. Stone & Co., 1898.
Binding, typographical design, decorative initial letters and printer's flowers by Will Bradley. By this time in his career, Bradley and his Wayside Press had become a part of University Press, Cambridge, where this book was printed. As evidenced by this example, he was intimately involved in all the details of book designs at the Press until he left in 1901. |
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Eden Phillpotts. Folly and Fresh Air. London: Hurst & Blackett, 1899.
The spine is stamped in gold and the back board is undecorated. |
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The Solitary Summer. New York: Macmillan Co., 1899.
The designer of this cover is unknown. A best seller by the author of Elizabeth and Her German Garden, The Solitary Summer was reprinted three times in its first year. |
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Lafcadio Hearn. In Ghostly Japan. Boston: Little, Brown, & Co., 1899.
This cover design incorporates both boards and the spine of the book and is repeated on the book's dust jacket. Sold for $2.00, the book was described by Literary World: "It has the deep azure coloring of Fuji-San, the sacred mountain; it utters the chirping note of Suzumushi, the caged insect; it is as melodious as Kajika, the singing frog, and is altogether lovely." |
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Frank R. Stockton. Afield
and Afloat. New York: Charles Scribner's Sons, 1900.
The designer of this cover is
unknown. Stockton was a best-selling author and Scribner's
issued an eighteen volume set of his work in this same year.
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Women of the Bible.
New York: Harper & Bros., 1900.
The central gilt panel is from
an elaborately chased die. Overall the design evokes medieval
illuminations. The back board is undecorated.
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Mary Johnston. To Have and To Hold. Boston: Houghton Mifflin & Co., 1900.
The poster design is by Howard Pyle, who is one of the book's illustrators. The book cover design is by an unidentified artist. Within a few weeks of publication, sales of this book, Johnston's second, passed 135,000. |
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George H. Boker. Francesca
da Rimini. Chicago: The Dramatic Publishing Co., 1901.
The designer of this Art Nouveau
inspired cover is unknown, although the cover is signed "HC".
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Mary Catherine Crowley. A
Daughter of New France. Boston: Little, Brown, & Co.,
1901.
Cover design by Amy M. Sacker,
a prolific illustrator, poster and book designer, particularly
of children's books. Her work is usually found on books published
by Little, Brown, Lothrop, and L.C. Page. Sacker studied with
Henry Hunt Clark at Boston's School of the Museum of Fine
Arts and founded a school of her own in the late 1890s.
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Alice Caldwell Hegan. Mrs.
Wiggs of the Cabbage Patch. New York: The Century Co.,
1901.
The poster and book cover for
this best-seller were designed by Clarence F. Underwood.
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Alice Brown. King's End.
Boston: Houghton, Mifflin & Co., 1901.
Cover design by Florence Pearl
Nosworthy. Beginning in the early 1880s with the designs of
Sarah Wyman Whitman, Houghton, Mifflin tended toward simpler
covers than many other publishers. By the late 1890s, however,
Whitman was in poor health and designing few covers, forcing
Houghton, Mifflin to look to other designers.
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Richard Harding Davis. In
the Fog. New York: R.H. Russell, 1901.
The book cover is designed by
Frederic Dorr Steele, one of the book's illustrators. The
poster design is signed "AW", probably for Alice
Woods. |
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F. Berkeley Smith. The
Real Latin Quarter. New York: Funk & Wagnalls Co.,
1901.
F. Hopkinson Smith. The
Wood Fire in No. 3. New York: Charles Scribner's Sons,
1905.
Ernest Crosby. Captain
Jinks, Hero. New York: Funk & Wagnalls Co., 1902.
Three cover designs by Frank
Berkeley Smith, author of The Real Latin Quarter
and son of the author of The Wood Fire in No. 3.
Smith was also an illustrator and civil engineer who produced
a large number of cover designs in the poster style from 1897-1916.
The back boards of all three books are undecorated.
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Richard Harding Davis. Ranson's
Folly. New York: Charles Scribner's Sons, 1902.
Cover design by Edward Penfield.
This book is listed for $1.50 in the publisher's insert. The
back board is plain. In the early 1890s Penfield worked as
an illustrator and art director at Harper's. He would
design some of the most popular advertising posters for their
periodicals.
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Kenneth Grahame. Dream Days. London: John Lane, 1902.
Opie Read. Bolanyo. Chicago:
Way & Williams, 1897.
Maxfield Parrish did the cover design for both of these titles,
as well as the endpapers and text illustration for Dream
Days. Now best known for his paintings and their distinctive
colors, Parrish found early success with his drawings in black
and white. Throughout the 1890s and early years of the twentieth
century, Parrish did a considerable amount of book and magazine
illustration and poster design.
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Mabel Nelson Thurston. On
the Road to Arcady. New York: Fleming H. Revell Co., 1903.
Cover design, endpapers and text
decoration by Samuel M. Palmer. In the last quarter of the
nineteenth century, Fleming Revell was the largest publisher
of religious books in North America, although they published
some general interest books as well.
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Jack London. The Call
of the Wild. New York: The Macmillan Company, 1903.
The unidentified designer of this cover signed it “Cx”.
The volume has text illustrations by Charles Edward Hooper.
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Hamlin Garland. Main Travelled
Roads. Chicago: Stone & Kimball, 1903.
Stone & Kimball were extremely
influential in the changing world of cover design. Founded
in 1893 by Melville Stone and Ingalls Kimball, the firm set
out to "astound most American book-buyers by the mere
beauty of manufacture." The following year, the two started
The Chap-Book, a widely praised and collected literary
magazine. In 1894, Frank Hazenplug joined the staff as house
designer and was responsible for many of the series' designs
they used. In addition to Hazenplug, Stone & Kimball used
artists like Horace T. Carpenter, who designed Main Travelled
Roads, George H. Hallowell, Claude Bragdon and Will Bradley.
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Aubrey Beardsley. Under
the Hill. London: John Lane, 1904.
Beardsley made this design for
the cover of Oscar Wilde's Salome. In 1891, at nineteen,
Beardsley embarked on a career as an illustrator, and with
the help of Pierre Puvis de Chavannes in France and Joseph
Pennell in England he quickly made a name for himself. In
1894, after illustrating Malory's Le Morte D'Arthur,
Beardsley became the art editor of the short-lived The
Yellow Book and found widespread public notice. Other
major book design work includes The Savoy and The
Rape of the Lock. He died in 1898.
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Josephine Caroline Sawyer.
All's Fair in Love. New York: Dodd, Mead & Co.,
1904.
Wallace Irwin. Nautical Lays of a Landsman. New York: Dodd, Mead & Co., 1904.
Cover design, endpapers and text
illustration by Charles Buckles Falls. An illustrator and
mural painter in New York, Falls worked for Decorative Designers
for many years but also freelanced for Dodd, Mead & Co.
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Hermann Sudermann. Fires
of St. John. Boston: John W. Luce & Co., 1904.
The designer of this cover, who
must have been a professional, is unknown. The book is notable
here also for its cloth-the weave of which is very visible.
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Frances Trego Montgomery.
On a Lark to the Planets. Akron, OH: The Saalfield
Publishing Co., 1904.
This cover is very much in keeping
with the dominant style of the 1880s. Some publishing houses
retained a style from decade to decade, while others used
an "old-fashioned" style as a marketing device.
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Sadakicki Hartmann. Japanese Art.
Boston: L. C. Page & Co., 1904.
Cover design by Amy Richards, signed with her conjoined initials.
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William Butler Yeats. Poems. London: T. Fisher Unwin,
1904.
William Butler Yeats. The
Secret Rose. New York: Dodd, Mead & Co., 1897.
William Butler Yeats.
The Wind Among the Reeds. London: E. Mathews,
1899.
Cover designs by Althea Gyles, born in 1868 in County Waterford,
Ireland. In 1889, Gyles went to Dublin to study art where she
formed an association with W.B. Yeats. She moved to London in
1892, began to write verse, moved in the literary circles of
the period, and became a member of the occultist group the Golden
Dawn. She died in 1949.
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E. J. Harvey Darton. Tales
of the Canterbury Pilgrims. London: Wells Gardner, Darton
& Co., 1906.
Hugh Thomson designed this cover
and illustrated the text. Born in Ireland, he began working
in England in the early 1880s. His pen and ink drawings were
very popular and his work is well known via Macmillan's so-called
"Cranford Series". The publisher's advertisement
lists this edition for six shillings.
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Richard Harding Davis. Vera
the Medium. New York: Charles Scribner's Sons, 1908.
This style of this cover design
is a great contrast to the text's illustrations by Frederic
Dorr Steele.
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Francis N. Thorpe. The
Divining Rod. Boston: Little, Brown, & Co., 1905.
Jack London. When God Laughs. New York: The Macmillan Co., 1911. Andre Castaigne. Fata Morgana. New York: The Century Co., 1904.
Ruth McEnery Stuart. Napoleon Jackson. New York:
The Century Co., 1902.
Randall Parrish. Beth Norvell. Chicago: A.
C. McClurg & Co., 1907. [Cover design, signed, by Decorative
Designers.]
Cover designs by the prolific Decorative Designers, a New York
based firm whose principal figures were Henry Thayer and his
wife, Emma Redington Lee, who used the name Lee Thayer. Active
from 1895-1932, the firm was responsible for thousands of book
covers and jackets. The firm employed other designers for various
periods, principally Jay Chambers, Adam Empie, Charles Buckles
Falls, and Rome Richardson, but Lee Thayer was responsible for
most of the firm's designs. Henry, a trained architect, concentrated
on the lettering and details of the business itself.
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Winifred Babcock. A Japanese Nightingale.
New York & London: Harper & Brothers, 1902.
Margaret Deland. The Voice. New York &
London: Harper & Brothers, 1912.
The fonts used for these two titles are similar though their
differences are accentuated by the different inks used to print
them, their size and placement.
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1880-1889 /
Sarah Wyman Whitman |